I’m the Boss

I’m the Boss follows several groups of young men who pass their time making TikTok and Reels videos in Delhi, the capital city of India. The film, which moves between an observational realist mode and the hyper-performed TikTok videos of the young men the film documents, offers a reading of gender performance in Delhi’s TikTok hotspots – places in Delhi that have become visible and desirable as a result of on-location shoots by influencers.